section one

exercises and projects in TYPOGRAPHY and COMPOSITION
 
 
 
     
       
       
       
PRINCIPLES OF DESIGN:    
     
BALANCE occurs when all of the design elements are equally distributed through the design  
  symmetrical balance occurs when elements are arranged equally on both sides of a composition to suggest a stable or static motion  
  asymmetrical balance occurs when elements create a deliberate imbalance to suggest variety and dynamic movement  
     
RHYTHM is a pattern created by repeating elements. Rhythm denotes the movement in the way that the elements direct our gaze.
     
UNITY is achieved when all design elements relate to one another and project a sense of completeness. GESTALT is achieved when disparate design elements unite into a whole form greater than the sum of the parts.
     
CONTRAST is visual differences between elements. Contrast directs the viewers attention to specific areas of information.
     
EMPHASIS is the indication of an hierarchy of elements on the page. Emphasis uses contrast to direct the gaze directs the gaze.
     

 

  Typography and Composition Ex.1
Single Letterfom :		  
  Employ the Principles of Design to create a dynamic composition that circulates the viewer's eye all around the page, leaving no dead holes or extreme points of concern in which to get stuck  
 
  1. Relative proportions of all letterforms must be the same (use the letterform as a single shape)
  2. Use a minimum of 5 letters - there is no maximum
  3. Design must be BLACK and WHITE (no gray)
  4. Design must be 8.5 x 11
  
 
KuoDesign      
 
     
     
     
  Typography and Composition Ex.2
Figure Ground Page War I:		  
  Create a design in black and white, using multiple letterforms, in which it is impossible to distinguish the foreground from the background.  
 
  1. Use as many letters and shapes as you need, mix fonts, distort letterforms, wreak havoc
  2. All letters and shapes should all overlap always
  3. Design must be BLACK and WHITE (no gray)
  4. Your design should use equal amounts of black and white to achieve the desired effect
  5. Design must be 8.5 x 11
 
 
LinDESIGN      
 
     
  Typography and Composition Ex.3
Texture and Depth		 Typography and Composition Ex.4
Texture and Depth		  
       
  KuoDesign2 Salzberg  
 
  1. Single Letterform
  2. Black and White only
  1. Unlimited Letterforms
  2. Max of Five Values
  
       
       
 

Typographic Self Portrait

Project by Esen Karol, Mimar Sinan University

Represented in Design for Communication, Elizabeth Resnick

  
  Assignment Brief:  
 

Create a self portrait using letterforms.

Use letters to illustrate your face. Consider the character of the letters and their relationship to the physical appearance of that which is represented (your physical appearance, soft vs. hard angles, textures, etc.). Consider also the relationship between the characteristics of the letterforms and your identity, your personality, your persona.

Consider the entire composition of the page. Use size and pattern to create value.

  
  Constraints:  
  The design must use only black letters on a white background. Letters may be scaled up and down but must retain their relative proportions. Letters may not be manipulated or deformed.  
     
 
   
   
     
       
 
  http://www2.lib.uwf.edu.ezproxy.lib.uwf.edu/reserve/ART2821/6th/Fulltext.pdf  

 

  Typography and Composition Ex.5-7
The WORD is expression		  
  Choose three words.  
  Create three different designs that visuall represent the meaning, the feeling, the sound, and other aspects that you can associate with these words.  
  Word choice is important in that it will influence the perception of the design as a whole. Do NOT use proper nouns. Possible choices/example words:  
  disoriented, dieting, inbred, tears, robotics, able, skillful, absolute, unqualified, antagonistic, uniform, affable, diffident, humble, dissonant, opulent, abundant, ample, artificial, hectic, mindless, accumulate, independent, magnanimous, authoritative, miserly, cautious, petulant, charm, firm, harmonious, esoteric, calm, crude, copious, jagged, expensive, hierarchical, pernicious, furious, furry, barren, corpulent, varied, atonal, vapid, viscous  
  Create three designs, each relating the essence of the word to the essence of the design. Each of your three designs should take strategic and compositional cues from one of your first four exercises.  
  Consider the relationship of the type to the entire composition as it relates to the meaning of the word.  
  Words may be repeated in the design if compostional integrity is maintained. (For instance, the word in exercise one must be broken up, our eyes must move around the page to read the word by ordering the reception of the letters in the word)  
       
       
       
     
  hirsute Jevon Young, 2010    
       
       
     
  stamp Ben Rush, 2010    
       
       
     
  static Ben Rush, 2010    
       
       
     
  redundant Ben Rush, 2010    
       

 

 

 

  Typography and Composition Ex.8-10  
  EXPRESSIVE SENTENCE  
  Reinforce the meaning of the sentece, the sense of the words, and their relationship to each other through type play.  
  Consider typeface, placement, scale, and alignment as you organize the relationships between the words in your sentence.  
     
     
     
   
     
  Ben Rush 2010  
     
   
     
     
   
     
  Jevon Young 2010  
     

 

 

     
     

Movie Poster Made Completely of Type

Movie Poster Made Completely of Type

 
    Capture the essence or emotive qualities of the film through your design
    Do not reuse the original design of the movie poster, this is a complete redesign
    You may Create Outlines and use the Pathfinder window
    Use design strategies discovered in your research
Student Examples:    
     
   
     
Yasmine Nanasca SP10    
     
Melanie Metcalf    
     
Melanie Metcalf FA 08    
     
   
     
Kathryne Yance SP10    
     
   
     
Kenneth Jordan 2010    
     
more examples? ? ? > > >